Wednesday, October 19
3:00 – 7:00 p.m. Registration
4:00 – 6:00 p.m. Women’s Reception & MedTech Diversity: Progress Amid Challenges
Great workplaces attract great talent; this is why investing in creating a stellar company culture can bring your organization the talent and diversity it needs to surpass the competition. This panel will provide insights about the importance of organizations’ and investor efforts to establish diversity and inclusion initiatives as sustainable and strategic ways to optimize business.

Moderator: Ingrid Ellerbe, Diversity by Doing HealthTech
Panelists: Omari Bouknight, Abbott
Renee Ryan, Cala Health
Maria Sainz, AEGEA Medical
Cynthia Yee, Vensana Capital
6:00 – 9:00 p.m. Cocktail Reception & Welcome Dinner
Sponsored by Bank of America Merrill Lynch

Thursday, October 20
7:00 – 8:00 a.m. Registration & Breakfast
8:00 – 8:45 a.m. Near Death Experiences – How Successful CEOs Navigated the Icebergs that Almost Sunk the Company
The challenges that medtech companies face along the way from conception to exit are myriad, and some — a failed clinical trial, a brutal IP battle, strong skepticism/resistance from key customer groups, or missed quarterly numbers — can even be fatal. But with perseverance and the right strategy, even near-death experiences can fade into the rear-view mirror. On this panel, you’ll hear talented CEOs from very successful companies talk about the events that almost put them out of business and the strategies and tactics they used to turn a dire situation into an impressive success.

Moderator: Tak Cheung, NEA
Panelists: Barry Cheskin, PowerVision, Inc.
Tim Herbert, Inspire
Andrew Wiess, ReCor Medical, Inc.
Reza Zadno, PROCEPT BioRobotics
8:45 – 9:30 a.m. An Update on the Evolving Reimbursement Landscape: MCIT, TCET, CPT and Beyond…
The most important issue impacting Medtech innovation today is reimbursement.  There have been many proposals and some modest changes, but the process is daunting for some, and impossible for others.  In this session you will hear from experts with direct experience focused on accelerating the path that breakthrough technologies take to reach patients, and get an updated perspective of what’s next for AMA CPT, and CMS’s plans with Transitional Coverage for Emerging Technologies (TCET), formerly known as Medicare Coverage of Innovative Technologies (MCIT).

Moderator: Josh Makower, Stanford Byers Center for Biodesign
Panelists: Michael Beebe, ADVI
Tyler Binney, Relievant Medsystems, Inc.
Hon. Eric Hargan, The Hargan Group
Mark Leahey, MDMA
Kavita Patel, Stanford University
9:30 – 10:00 a.m. Networking Break
10:00 – 10:45 a.m. Beyond Covid
We will explore providers and innovators’ views on needs, challenges, opportunities, and lessons learned on how to succeed in this new ” Beyond COVID” environment.  The pandemic has accelerated major shifts in care delivery, with the increased use of telehealth and the fast expansion of remote patient monitoring. At the same time, COVID has negatively impacted providers with all-time high rates of staff burnout and lagging reimbursement levels resulting in imbalanced financials.  Medtech companies and innovators have been transforming these challenges into opportunities for innovation and disruption, leading the way in solving complex provider problems. However, as companies innovate and introduce new products, services and solutions, or build care ecosystems, they will need to navigate a traditionally conservative and slower-to-adapt regulatory environment.

Moderator: Kevin McLellan, PwC
Panelists: Perry Price, Revation Systems
Stacey Pugh, Butterfly Network
Ravish Sacher, Contego Medical
10:45 a.m. – 11:30 a.m. The Current Climate for Medtech Investing – A Data-Driven Discussion
The financing environment for medical device companies has become quite challenging in the last few years. Based on the data that their firms collect and analyze, Jon Norris of Silicon Valley Bank, will discuss the current state of medical device investing in private companies as well as the environment for exits, both through M&A and public offerings.

Presenter: Jon Norris, Silicon Valley Bank
11:30 a.m. – 1:00 p.m. Networking Lunch
1:00 – 2:00 p.m. Afternoon break
2:00 p.m. Planned Social Program and Leisure Activities

Golf Tournament:
Opening in 1973, The Old Course is an American classic designed by Arnold Palmer and Francis Duane. A lush parkland links design, features distinguishing edges and corridor views of the Pacific. The Old Course finishes at one of the highest ranked holes in the world—the 405-yard par four 18th hole that culminates on a bluff with dazzling coastal vistas. At 7,001 yards, this parkland style Bay Area golf course has played host to numerous U.S. Open Qualifiers, commands strength, strategic tee shots and will test all facets of your game.

*Note: Golf participants need to dress accordingly, as tee times range from 11:50 a.m. – 12:40 p.m. Arrive at the club house 30 minutes prior to tee time to pick up lunch boxes & settle in with your foursomes.

Half Moon Bay Coastal Bike Tour:
Take a leisurely, scenic ride along Half Moon Bay’s coastal trail, led by experienced guides who provide insightful information about the area and history of Half Moon Bay. Relax as we “coast” along, taking in views of the vast Pacific Ocean, native wildflowers, and unique coastal wildlife. The tour departs from the property after each guest is equipped with a mountain bike.

Mindfulness Meditation:
Mindfulness meditation is an ancient practice through which we learn how to be present in our body-mind. It asks us to pay attention to the present moment with non-judgment and unleash our natural curiosity about the workings of the mind. We will approach our experience with warmth and kindness, both to ourselves and others. Join us for a session led by meditation instructor Dominique (Domi) Jannas to learn how to practice mindfulness meditation.

Inaugural Phoenix Conference Love-Love Medtech Tennis Classic:
A casual, round-robin format tennis event featuring rotating mixed doubles teams. We’ll figure out the pairings, bring the cocktails and even a radar gun for some fun out on the courts.
6:30 p.m. The Phoenix Hall of Fame Reception, Dinner, and Awards Ceremony
Sponsored by Silicon Valley BankThe Phoenix Hall of Fame for Medical Device & Diagnostic Leadership will honor the accomplishments of companies and individuals in the following categories:

  • Most Promising New Product Award
  • Emerging Growth Company Award
  • Phoenix Innovator Award
  • Lifetime Achievement Award

Please join us in honoring the recipients of the Phoenix 2022 Awards.

Friday, October 21
7:30 – 8:30 a.m. Registration & Breakfast
8:30 – 9:15 a.m. Novel Financing Models
Even in the U.S. where the venture-backed model started and found its greatest success, the current state of market volatility and inflationary pressures has created a challenging financing environment. Raising capital continues to be one of the industry’s most difficult issues. In this session, we learn about funding opportunities and strategies outside traditional methods. Hear some cautionary tales and key considerations for sourcing capital in the current environment.

Moderator: Philip Oettinger, Wilson Sonsini
Panelists: Laura Chambers, Willow Innovations
Andrew Cleeland, Fogarty Innovation
Renee Ryan, Cala Health
9:15 – 10:00 a.m. How Will MedTech Fare in a Recessionary Environment?
MedTech has generally been viewed as a defensive and offensive sector, outperforming the broader index in down markets and one of the fastest to bounce back during market recoveries. However, the COVID lockdowns, labor shortages and spike in inflationary pressures have made today’s downturn unlike ones in the past. In this panel discussion, we will explore how the macro environment may impact MedTech industry growth, asset valuations, capital deployment strategies as well as the impact on the MedTech IPO and M&A markets.

Moderator: Milton Hsu, Bank of America Merrill Lynch
Panelists: Andy Pierce, Stryker
Richmond Wolf, Capital Group
10:00 – 10:30 a.m Networking Break
10:30 – 11:30 a.m.
Lifetime Achievement Award Winner
This year’s honoree will stand shoulder to shoulder with past luminaries, as previous Lifetime Achievement Award winners include Tom Fogarty, John Simpson, Bill George, and John Brown.Join David Cassak of the Medtech Strategist in a discussion with the recipient of this year’s award, in which he will discuss his career path that led to his honor.
11:30 – 12:30 p.m. Washington Update: What the 2022 Midterm Elections Will Mean for Investors, Innovators and America
Less than one month before voters go to the polls in what may prove to be the most consequential election in decades, veteran Washington strategists David Castagnetti (D) and Bruce Mehlman (R) will share their insiders’ handicapping of what to expect and what it will mean.
12:30 p.m. Departure
Fellow CEOs depart with new insights gained from Phoenix 2022.