Wednesday, October 16
3:00 – 7:00 p.m. Registration
4:00 – 6:00 p.m. A Girls Guide to the Roadshow (Not Just for Women)  with Featured Speaker Erica Rogers, CEO of Silkroad Medical
Join Erica Rogers for a lively discussion about her journey to CEO and IPO. Silk Road Medical is a company focused on reducing the risk of stroke and its devastating impact. Erica will provide a candid view of her career path culminating in raising over $100M in the public market. There will be pearls and laughs for everybody to take away. As always, you will have an opportunity to network with other women leaders in medical device. Don’t miss this opportunity to connect with your peers and kick off the Phoenix conference with one of the most talked about CEO’s of 2019.

Moderator: Karen Long, KCK Group
6:00 – 9:00 p.m. Cocktail Reception & Welcome Dinner with Featured Speaker Scott Gottlieb, 23rd Commissioner of Food and Drugs, U.S. FDA
Sponsored by Piper Jaffray

Dr. Scott Gottlieb is a physician, medical policy expert, and public health advocate who previously served as the FDA’s Deputy Commissioner for Medical and Scientific Affairs and before that, as a senior advisor to the FDA Commissioner. Join Dr. Gottlieb as he shares some insights from his time serving as the commissioner of the FDA and a view of the future of FDA.

Thursday, October 17
7:00 – 8:00 a.m. Registration & Breakfast
8:00 – 8:45 a.m. Impact of AI on the Future of Medical Devices
Artificial Intelligence has made an impact in industries from finance to manufacturing to automotive and has begun to make inroads into healthcare. Medical technologies have a unique set of clinical, regulatory, and reimbursement challenges that will impact the incorporation of AI in this market. This panel will explore the likely future of AI’s impact on the development and commercialization of medical device technologies.

Moderator: Tak Cheung, NEA
Panelists: Fabien Beckers, Arterys
  Uday Kumar, Element Science
  Chris Mansi, Viz.ai
Tom Stanis, Verily
8:45 – 9:30 a.m. Corporate Spotlight with Ashley McEvoy
Executive Vice President, Worldwide Chairman, Medical Devices, Johnson & Johnson
Over the past several years, Johnson & Johnson has been one of the most active acquirers in the medical device industry, building on powerful existing franchises in areas like, but not limited to, surgical technology and orthopedics, while creating whole new businesses in spaces like robotics and digital health. But J&J’s medtech franchise has not been without its challenges. In this Corporate Spotlight, Ashley McAvoy, recently named to head J&J’s medical device business, offers insights into the medical device industry in general and J&J’s businesses in particular.

Moderator: David Cassak, The MedTech Strategist
9:30 – 10:00 a.m. Networking Break
10:00 – 10:45 a.m. The Million Dollar Account
“Going deep” is critical to commercial success, yet there are numerous challenges to fully developing accounts.  Many companies fail to crack this code, with the result being less efficient sales efforts, slower revenue ramps, and ultimately, less value created at exit.  Join our panel of experts as we explore factors that help maximize the potential of every customer, from account targeting, to practice development tactics, to commercial execution.

Moderator: Kirk Nielsen, Vensana Capital
Panelists: Dave Amerson, Teleflex
  Earl Fender, Vertiflex
  Joe Galatowitsch, Navigant
Drew Hykes, Inari Medical
10:45 a.m. – 11:30 a.m. The Phoenix Rises
Emerging from one of the most challenging periods in our sector’s history a decade ago, large medtech companies have established a positive trajectory for themselves. As we anticipate the next cycle, how will they continue to reinvent their businesses to further accelerate their growth and sustain a leadership role in healthcare?

Moderator: Justin Klein, Vensana Capital
Panelists: Charlie Attlan, Boston Scientific
  Chris Cleary, Medtronic
  Susan Morano, Johnson & Johnson
Gwen Watanabe, Teleflex 

 
11:30 a.m. – 1:00 p.m. Networking Lunch
1:00 – 2:00 p.m. Afternoon break
2:00 p.m. Planned Social Program and Leisure Activities

Golf Tournament:
Opening in 1973, The Old Course is an American classic designed by Arnold Palmer and Francis Duane. A lush parkland links design, features distinguishing edges and corridor views of the Pacific. The Old Course finishes at one of the highest ranked holes in the world—the 405-yard par four 18th hole that culminates on a bluff with dazzling coastal vistas. At 7,001 yards, this parkland style Bay Area golf course has played host to numerous U.S. Open Qualifiers, commands strength, strategic tee shots and will test all facets of your game.

Half Moon Bay Coastal Bike Tour:
Take a leisurely, scenic ride along Half Moon Bay’s coastal trail, led by experienced guides who provide insightful information about the area and history of Half Moon Bay. Relax as we “coast” along, taking in views of the vast Pacific Ocean, native wildflowers, and unique coastal wildlife. The tour departs from the property after each guest is equipped with a mountain bike (and optional helmet).

Small Plates Challenge:
Guests are divided into small teams to prepare an internationally inspired tapas recipe during this 1-hour timed challenge. Strategy, creativity and communication are all crucial for the win.  When the clock runs out each team presents their creation to the judge. Teams are judged on presentation, taste, creativity and teamwork and prizes are awarded to the winning team. Everyone shares dishes with each other cocktail party style! This is a standing 2 1/2 hour event.
6:30 p.m. The Phoenix Hall of Fame Reception, Dinner, and Awards Ceremony
Sponsored by Silicon Valley Bank

The Phoenix Hall of Fame for Medical Device & Diagnostic Leadership will honor the accomplishments of companies and individuals in the following categories:

  • Most Promising New Product Award
  • Emerging Growth Company Award
  • Phoenix Innovator Award
  • Lifetime Achievement Award

Please join us in honoring the recipients of the Phoenix 2019 Awards.
Phoenix 2019 Awards sponsored by W2O Group

Friday, October 18
7:30 – 8:30 a.m. Registration & Breakfast
8:30 – 9:15 a.m. The Current Climate for Medtech Investing – A Data-Driven Discussion
The financing environment for medical device companies has become quite challenging in the last few years. Based on the data that their firms collect and analyze, representatives of Piper Jaffray, Silicon Valley Bank, and SRS Acquiom will discuss the current state of medical device investing in private companies as well as the environment for exits, both through M&A and public offerings.

Presenters: Don Morrissey, SRS Acquiom
  Jon Norris, Silicon Valley Bank
  JP Peltier, Piper Jaffray
9:15 – 10:00 a.m. State of Medtech Investing Today
The investment climate for Medtech investing has improved in recent months.  Medical Device venture investment surpassed $6B last year while Medical Device IPOs are at a 5-year high.  M&A activity remains remarkably steady as well.  Despite these gains, traditional early stage venture investors have been slow to return to the sector.  This resurgence is being fueled, in part, by the emergence of a new class of investor.  This panel will take a look at these current trends including the role that crossover investors, corporations, family offices, and other types of non-traditional institutional investors are playing in the space.

Moderator: Mike Carusi, Lightstone Ventures
Panelists: Rob Faulkner, Redmile
  David Neustaedter, Medtronic
  Amy Belt Raimundo, Kaiser Permanente

 
10;00 – 11:00 a.m. Lifetime Achievement Award Winner
This year’s honoree will stand shoulder to shoulder with past luminaries, as previous Lifetime Achievement Award winners include Tom Fogarty, John Simpson, Bill George, and John Brown.

Join David Cassak of the Medtech Strategist in a discussion with the recipient of this year’s award, in which he will discuss his career path that led to his honor.
11:00 – 11:30 a.m Networking Break
11:30 – 12:15 p.m. Innovating MedTech Reimbursement
Reimbursement remains one of the biggest challenges for companies commercializing innovative medical technology.  The path to obtaining coding, coverage, and payment is an “Alice in Wonderland” world with multiple decision makers and variable processes. Fortunately, there are efforts underway to improve the process for reimbursing innovative medical devices.  Join us for a discussion of efforts to innovate the process of medical device reimbursement.

Moderator: Ross Jaffe, New Enterprise Associates (NEA)
Panelists: Michael Beebe, ADVI
  Mark Leahey, Medical Device Manufacturers Association (MDMA)
  Laurie McGraw, American Medical Association (AMA)

 
12:15 – 2:00 p.m Lunch Keynote with Mehlman & Castagnetti – “Future of Capitalism”
Sponsored by Westwood & Wilshire
2:00 p.m. Departure

Fellow CEOs depart with new insights gained from Phoenix 2019.